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Why Facebook Live is Right for Your Small Business - Clique Social + Design

If you’ve been on Facebook in the last month – and let’s face it, who hasn’t? – you’ve been getting notifications from friends and pages you follow that they are “going live”. As a small business owner, you might have been curious about how this could work for your business. Let me just tell you, the way it is currently set up (you know things change around Facebook daily), it is marketing gold.

Here are three reasons you need to use Facebook Live to promote your business today:


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Do You Use the "E-Word"? - Clique Social + Design


In the social media marketing world, there is one word that drives rifts, makes people bristle, and starts heated conversations more than any other. 


It’s the “E-Word”.  As in “Expert”.


In the past week, I dove into as many Periscopes as I could, especially broadcasts about Periscope.  As I’m starting to teach others how to use Periscope to effectively promote their coaching and consulting practices, I want to stay on top of any innovations and thoughts that form around the new platform.


What I found in addition, though, was that some of those broadcasts, or “scopes” as the cool kids call them, revolved around who is a Periscope expert and who is not.

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first periscope

The last few weeks, everyone has been talking about Periscope. And if you’re on Twitter, you’re probably seeing tons of posts in your feed with “#periscope” at the end. There are blog posts, tutorials, and posts about it as far as the eye can see.

And for good reason.

First, the app is new and already very popular. Celebrities, major brands, and news outlets are flocking to join in droves, increasing its popularity daily.

BUT…it’s so new that there aren’t TOO many people on it where your voice would get lost in the crowd. It’s at the perfect intersection of newness and popularity…but that won’t last for long.

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