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the Shoulds

You should be on Facebook.

You should post behind-the-scenes video of you creating your art.

You should write a blog post every week.

Says who?

Pretty much everyone. There are so many “shoulds” around the social media and online marketing space, it’s enough to make a business owner’s head spin.

You should do the Fascination Advantage. (Cool test, by the way!)

You should create a client avatar.

You should really podcast if you ever want to get the size of audience you want.


But are those “shoulds” really best for your business?

Every brand is different, so how can a certain set of strategies achieve great success for everyone? In fact, if everyone used the same tactics, how would anyone ever be able to rise above the noise to be heard?

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biggest mistake


The peanut butter in the sandwich. The cream in the Oreo. The jelly in the donut.


The best part always seems to be in the middle.

So why does everyone want to skip that step when they use social media to sell their programs and services?


Success in social media comes in five major steps:
1. Build your foundation of messaging and goals
2. Use strategically chosen platforms in very intentional ways
3. Grow an audience of raving fans who love your ideas and your work
4. Launch your programs and services using those strategically chosen platforms to that audience of raving fans
5. Keep growing and selling


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Do You Use the "E-Word"? - Clique Social + Design


In the social media marketing world, there is one word that drives rifts, makes people bristle, and starts heated conversations more than any other. 


It’s the “E-Word”.  As in “Expert”.


In the past week, I dove into as many Periscopes as I could, especially broadcasts about Periscope.  As I’m starting to teach others how to use Periscope to effectively promote their coaching and consulting practices, I want to stay on top of any innovations and thoughts that form around the new platform.


What I found in addition, though, was that some of those broadcasts, or “scopes” as the cool kids call them, revolved around who is a Periscope expert and who is not.

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first periscope

The last few weeks, everyone has been talking about Periscope. And if you’re on Twitter, you’re probably seeing tons of posts in your feed with “#periscope” at the end. There are blog posts, tutorials, and posts about it as far as the eye can see.

And for good reason.

First, the app is new and already very popular. Celebrities, major brands, and news outlets are flocking to join in droves, increasing its popularity daily.

BUT…it’s so new that there aren’t TOO many people on it where your voice would get lost in the crowd. It’s at the perfect intersection of newness and popularity…but that won’t last for long.

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3W's of live event hashtags






Can you name each of the events attached to the three hashtags above?  You can probably guess the first two, but the third was actually the most tweeted event-related hashtag ever, at the time.  Do you know it?

People love events.  They love attending them, but, more importantly, they love talking about them.  And in an age where we can use social media to connect to anyone on Earth, people love talking about events online.

So, how do you get your fans talking about YOUR event in an organized way?  Hashtags, of course.

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Post PlannerFirst, let’s get something out of the way. There are some affiliate links in this post, but we are only recommending Post Planner because we use it and love it.

Here at Clique, we create a lot of social media posts. Tons. In a day, we’ve been known to craft a few dozen posts between witty text posts, carefully curated links, meticulously designed infographics, and even wordier long-form posts.

And while we love every moment of finding and creating the best content for our clients’ audiences, it can take most of our day to find just the right post to really bring in the engagement. If only there was an easier way!

Enter Post Planner.

Recently, we wrote a post called “26 Facebook Tools That Will Rock Your World” where we found some of the best tools to make the most of marketing on Facebook. And during the research for this article, we came across a little something called Post Planner.

This miraculous tool claims to save up to 2 hours a day on your social media management activities. Could it be true?

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Measuring your social media ROI is one of the best things you could do for your business. Otherwise, how do you know if your social media strategy is really working? You could be putting all your time into something that is falling short, and you don’t want to spend any more of your time and money on something that’s less than effective.

Discover what works with your social media with these simple steps:

Step #1: Set Your Social Media Goals

You need to outline your social media goals before measuring your Social ROI because you must know what to measure before you can measure it, otherwise you’ll have sets data with nothing to measure or compare to it.

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Facebook Insights for Beginners - Clique Social + Design


Are you a Facebook page manager who is overwhelmed by the volume of statistics included within Facebook Insights? Though using Insights is a great way to measure the success of your page, it can be quite difficult to navigate and interpret.

In this article, we’ll share the right way to approach Facebook Insights, what to focus on and how to increase your page performance.


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26 Facebook Tools That Will Rock Your World - Clique Social + Design

With over 1 billion users, Facebook is where your customers spend time, no matter what industry you’re in.

Because of this, many developers flocked to create Facebook tools with a harmonious blend of functionalities: to use the platform more efficiently, increase engagement, improve analytics and allow richer content creation opportunities.


Here are 26 Facebook Tools That Will Rock Your World
while you grow your business using Facebook:

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Are you rocking your Facebook page?

Not only must a high-achieving entrepreneur have a Facebook business presence in order to grow their business online, but that page needs to stand out from the crowd.

So you have a name on your Facebook page and maybe your logo…now what? How are you going to get the engagement you want and the brand recognition that you need?

Here are the first steps to getting that ROCKSTAR page you’ve been dreaming about since you created your account.


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